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BTCC / BTCC Square / Global Cryptocurrency /
TokenFi Launches High-Impact Branding Campaign in Italy Ahead of 2026 Winter Olympics

TokenFi Launches High-Impact Branding Campaign in Italy Ahead of 2026 Winter Olympics

Author:
Global Cryptocurrency
Published:
2026-01-23 05:36:02
17
2
BTCCSquare news:

TokenFi, a next-generation platform specializing in asset tokenization and digital economies, has initiated a strategic four-week branding campaign across Italy. The campaign, set to begin on January 26, targets high-net-worth international travelers attending the 2026 Winter Olympics.

Key visibility assets include a full digital arrivals takeover at Venice Marco Polo Airport—a major entry point for Olympic visitors—and two fully branded trams traversing central Milan. The initiative capitalizes on anticipated surges in foot traffic, placing TokenFi at the forefront of blockchain awareness during one of Italy's busiest travel periods.

The MOVE reflects growing institutional recognition of tokenization's potential, particularly among affluent demographics engaging with major global events. No specific cryptocurrencies or exchanges are directly referenced in the campaign materials.

|Square

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